Growth Marketing

As a business, continuing to grow over time is extremely important and as you get more customers, you should be working to retain them as you grow larger. Growth is an integral part of building a business and if you are not seeing a good amount of growth over a period of time, you may need to rethink your strategy. A big part of growing a business is not just looking at how you can attract new customers, but also seeing how you can retain old ones. If you are not retaining the clients that you get and they leave as new clients come on board, you run the risk of becoming stagnant, with little growth. It is therefore extremely important that you retain the clients that you get!

This is where growth marketing comes in. So what is growth marketing and how can your business use this to achieve long-term success? Growth marketing refers to the processes involved in retaining clients whilst adding on and attracting new ones, ensuring that your company sees growth over a period of time. This form of marketing focuses on building relationships between your business and its customers, ensuring that they continue to use your company for future products or services that you offer.

Growth is an incredibly important part of any company and without it, you run the risk of becoming stagnant. As any business grows and learns more about its consumer market, it should be leading to an increase in sales and profits as new customers come on board and others continue to use or buy the products or services that you offer. Growth marketing strategies help you to do this through a process of gaining and retaining customers.

• Awareness: The first step in growth marketing is ensuring that your target audience is aware of who you are and what you do. There needs to be a lot of thought into how you attract customers to your business and marketing yourself across the most reliable and effective channels is vital for success. During this stage of the process, you need to think about what types of channels your target audience is most likely to use. Are they on social media? Do they read newspapers? Finding this out and understanding where customers are most likely to go to find your product or service will ensure that you are creating awareness. Cross channel marketing is also always valuable during this phase as it offers you the chance to reach your audience on an array of different channels.

• Acquisition: Once your target audience becomes aware of who you are and what you are, it is time to acquire them. During this stage, you need to ensure that potential customers are aware of what you have to offer. What do you do? How do you do it? Why should they use your products or services?

• Activation: There are many different strategies that can be used in the activation stage, some businesses offer free items while others may offer a certain percentage off an item or free shipping. Activating customers through providing an incentive is always a good way to turn a potential customer into a customer who makes a purchase.

• Revenue: The revenue you make from customers and through other means (if you are marketing other businesses off of your site for example), is a look to see how profitable your business is over time. This is important to analyze as it can show how your company is growing.

• Retention: A large part of what makes growth marketing so important is that the strategies involved in this process are aimed at retaining clients. In order to retain them. Many businesses look to create a personal relationship with their customers. A good customer lifecycle should involve them coming back to you again to make more purchases.

• Referral: Along with retaining current customers, it is also always great for you to be referred for future services. If a person is interested in your product or service, it is more than likely that they have friends and family who would also benefit from what you offer. Many use Google as a way for their customers to leave a referral online, and when people research your business, these referrals are what they see.

When looking at how to do growth marketing and how these strategies can help to grow your business it is important to consider what some of the most effective strategies are capable of achieving. One of the ways that you can develop a good growth marketing strategy is through a/b testing. This form of testing is designed to measure how effective two different forms of marketing are and measure them against one another. When it comes to entering new markets, there may be different types of marketing that are more effective than others. It is extremely important that you know what strategies work best in certain areas. Once you have a good understanding of this, you can come up with marketing plans that use this information to attract new customers! This will help your business to grow and as you enter new markets, you will have a good idea of what the best forms of marketing are based on data about your target audience!

One of the main advantages of creating a growth marketing strategy is that it will help your business to earn more and expand over time. One of the main goals of any business should be to reach certain growth goals over a period of time. Achieving these goals means that you are earning more and that you can expand your business, perhaps even entering into new markets in different places!

We here at Global Me offer many services that can help your business establish and implement a growth marketing strategy. Through sales enablement, growth strategy, marketing and sales Infrastructure as well as lead generation, we can help your business to succeed and grow within new markets! If you are coming into the American or Canadian markets, you may struggle to incorporate your own growth strategies with ones that match your new target audience. With our in-depth knowledge of the different markets within the Canadian and American economies, you stand to succeed and grow to your full potential in these two countries!