As the markets around the world have recently been looking to include eCommerce in business development and sales, having a team to help you develop these different aspects is incredibly important! ECommerce design and development involves many facets of your business, from looking at how to market your online stores to customers to sorting out storage and delivery. With so many moving parts, you may not have the connections within the new market you are entering to find the best people to help you with this developmental process. Global Me has developed numerous ways to ensure that you are able to meet with the best people within your industry and make connections that will help your business grow!
FAQ
What Should You Plan When Starting E-Commerce?
As the world has moved into a new and exciting global age of digital development, businesses are having to keep up with the trends and ensure that the products and services that they offer are in line with this new digital age. One of the more recent developments has been the introduction of websites whereby customers can search for and purchase products online, having them delivered straight to their door instead of having to venture to the shops. From clothes to jewelry and even to food, eCommerce website design and development has opened up an entirely new way of making, selling and distributing products, with some businesses even opening up on a global scale! For those who are selling and distributing products online, you often no longer even need to have a store, only warehouses to store stock, distributors and an online shop that can carry out all the functions of a typical store.
When starting an eCommerce store and looking into eCommerce design and development it is important to take your target audience into account. How will they find your store? How easy will it be to make a purchase? Planning these aspects and taking this into account is vital when it comes to planning your eCommerce website development.
How Should an E-Commerce Site Be Designed? What Is The Importance of Site Design?
When thinking about eCommerce design and development, you should consider that the majority of what makes a good eCommerce website is how successfully a user can make their way through it. The user experience is vital, and just like you would make sure a normal shop is equipped with all things to make a user feel comfortable, an eCommerce website will also need to ensure this. With so much competition when it comes to eCommerce websites, making sure that you have the most useful features and design that makes it easy for customers to find what they are looking for should be a top priority! Through eCommerce development services, you can ensure that your website is equipped with all that it needs to be successful and provide the very best experience for customers who make their way to your website.
What Are The Considerations When Developing an E-Commerce Website?
As the use of online stores has grown in popularity, you may be wondering about how to design an eCommerce website and what considerations to make when doing so. The following is a look at the different features and elements that should be considered when it comes to eCommerce design and development.
Responsive Design
When considering eCommerce design and development it is important to think about how responsive your online store is and how different devices may present your information to customers. As the use of cell phones and other devices become more popular, having an eCommerce website that is capable of functioning on phones as well as on computers is a vital part of eCommerce design and development. Optimizing your website so that it is mobile-friendly with a responsive design should be an important step in the development process!
SEO Capabilities
When it comes to eCommerce design and development, you want to be sure that your website is getting as much traffic as possible. The best way to do this is by enhancing your website with SEO capabilities. SEO refers to search engine optimization and it will help to ensure that your store is easily found on search engines like Google. If, for example, you are an eCommerce website that sells boots, you will want to ensure that if someone within your target audience types ‘good boots for sale’ into Google, that you are one of the top pages that are displayed. By enhancing certain features on your website, you can help to ensure that your content and eCommerce website is displayed as one of the first options on search engines, ensuring that you reach your target audience! If you were looking for the perfect spot to rent a store, you would be looking for an area that sees a large volume of high-quality traffic. When it comes to eCommerce design and development, SEO is your chance to reach your target audience in the quickest and most effective way possible.
Site Speed
When it comes to eCommerce design and development, site speed is an integral part of ensuring that users have a good experience on your page. As with any sort of website, site speed is something that can greatly impact the user experience. If a customer is on your website and things are taking too long to load, they will more than likely leave the page and look elsewhere for the product they are after. With so much competition when it comes to online stores, you need to make sure that every aspect of your page performs well, including the speed at which your content loads. The speed of your website also has the ability to impact your SEO, as when a customer visits a page and leaves immediately due to slow responses it may lower your credibility and impact your ranking on search engines.
Content Management System
The content management system that you use for eCommerce design and development will determine the different features that you will be able to include on the site. A content management system refers to an application on your website that allows you to include certain features and make adjustments without having to have technical expertise in programming. Finding a CMS that is able to help institute the different features you hope to include on your website with an easy user interface that will allow you to make changes when needed is vital to running a fully functioning online store. Due to the fact that every type of business is different and eCommerce software and features may range, it is important to do research on what works best for you and your business.
Product Management
Finding that perfect item that you have been looking for is always a great feeling, but seeing that ‘out of stock’ image at the bottom of the product information can leave you feeling dejected. Product management and ensuring that there is enough stock for your customers is vital when it comes to eCommerce design and development. Considering your target audience, previous sales and how different seasons may impact what a customer will want to purchase is important when it comes to eCommerce product management. To meet your sales target and ensure that every customer is happy with the eCommerce design and development of your website, ensure that products are managed well and stocked appropriately.
Checkout and Payments
Checkout and payments should be as easy and as quick as possible to ensure that your customers end up purchasing the product that they are interested in. Many potential customers make their way to a checkout point only to be swayed away from making the final purchase due to confusing systems. By laying everything that needs to be done clearly for the user and making the process as easy and secure as possible, you will find that more customers go through with making a final purchase. This is incredibly important to consider when it comes to eCommerce design and development as it ultimately will impact the profitability of your online store!
Security
As eCommerce websites require customers to place their banking information in order to complete a purchase, security is vital when it comes to eCommerce design and development. All eCommerce websites should support the SSL protocol (Secure Sockets Layer) as this will ensure that information that is placed on a website is encrypted and cannot be stolen. Having an SSL certificate will heighten your reliability and ensure that those who visit your website are provided with a secure place to make payments. Another security feature that is often overlooked is the stopping of banking information to make future payments easier. While this may seem like a good way to make purchasing easier and quicker, storing this information in your database poses a massive security risk, and if this database is compromised, the business would be held responsible.
How Do Global Me Services Benefit You in ECommerce Design and Development Phases?
Global Me has introduced a number of different services to help businesses insert themselves into Canadian and American markets. When it comes to introducing your online store to these different markets, there are a number of processes and systems that will need to be thought of and developed in order to ensure that your business is successful. The sales and operations services provided by Global Me help in offering guidance when it comes to B2C and B2B operations, sales, marketing, warehouse and customer services. Along with these incredibly helpful inclusions that will promote the growth of your eCommerce design and development, Global Me also has different trade missions, which look to introduce businesses to global partners, distributors and other people within the industry, promoting partnerships and allowing for you to interact and learn from other businesses.